Dan Martin is an expert copywriter and content creator, skilled at making complex tech concepts easier to grasp with clear, engaging writing, using his diverse background in engineering and teaching to make his content accessible. As co-founder and chief content writer at UTB2B, Dan leads a strong team of creatives specializing in standout marketing materials for software, SaaS, tech services, and blockchain. Dan's strategy is all about storytelling with a friendly, witty touch.