Manage Ad Budget Effectively with Cards for Media Buying

Marketing is an essential side of any business, with affiliate marketing gaining popularity over the last few years. To run a successful online marketing campaign, one of the most important things is establishing an effective payment system such as cards for media buying that are loaded with crypto and can be connected as a payment method to many advertising platforms such as Google, Meta, and TikTok, with high limits and are instant issuance, allowing affiliates to track the campaign expenses. You can issue multiple cards and avoid problems such as maxing out the card limits, exchange fees, mix-ups in budget tracking while managing a big number of clients, and every time your card gets blocked, you can easily issue a new one with minimal impact on the campaign.

In this article, we will explain in detail how to get our cards and all the benefits of such a payment system. We will also discuss the media platforms that are supported by our cards.

How to get a PlasBit Virtual Card?

Step 1 - First, you need to log into your Dashboard and go to the wallet section.

Step 2 - Then, deposit your preferred cryptocurrency using the given wallet address or the barcode.

Step 3 - Go to the Card section, select the virtual card in your preferred currency, USD or EUR, and click "Get This Card".

Step 4 - choose the wallet that you want to pay for the issue of the card.

Step 5 - Wait for the card confirmation. Once your virtual card has been successfully issued, you will receive a notification via email.

Step 6 - After your card has been approved, revisit the "Cards" section and click on the "Open Details" button. Navigate to the "Funding" tab and choose from which wallet you wish to deposit funds, then press the "Load" button and press "Submit" once you check the amount is correct.

Step 7 - You can access the card details and get your card number, expiry date, and CVV by pressing the "View Card Details" button.

Now you can take these card details and use them as a payment method for any ads service you wish

Fees and Limits on PlasBit Virtual Card

When using PlasBit Virtual cards for media buying, you should keep in mind that there are both fees that you need to pay and specific limits on card usage.

There is the Card Issuance Fee, which is a fixed amount to pay at the start when your card is issued.

Then, when loading the card from a PlasBit wallet, you also need to consider the percentage taken out as a fee for loading.

If the currency you are paying in is not the card’s currency, then there is a currency exchange fee, a percentage of the amount converted. The Plasbit cards are in USD and EUR, so you can choose which currency is better to minimize conversation fees.

We can assure you there are no other hidden fees when using our PlasBit cards!

• Also, remember that there are certain limits when using the cards:
• The Daily Load limit is the maximum amount you can load to your card in one day.
• The Daily Limit for Purchases.
• The Monthly Limit is the maximum amount you can load to your card in one month.

Plasbit virtual cards are valid for a maximum of three years.

Benefits of using multiple virtual cards for advertisement

Streamlining Card Issuance

Traditional bank cards have serious limitations when it comes to media buying, especially if you run multiple campaigns. First of all, traditional cards are issued through banks or credit card companies, which means that the process can get long and with a number of bureaucratic hurdles to solve. If you are in the middle of your client's campaign and the card gets declined, the time needed to issue a new one can hurt the campaign.

Using virtual cards for media buying can overcome this difficulty. Virtual cards are issued fast and without any hassle in a matter of minutes, and you can have as many cards as you like. If you decide that you need a new card in the middle of your advertisement campaign, you can create one in a matter of minutes without waiting for a bank to approve it.

Improving Budget Tracking and Control with Virtual Cards

If you are running an agency with many different clients or running several campaigns simultaneously, traditional card-issuing services might not be the best option for you. The reason is that these companies will not issue an unlimited number of cards, so everything will need to be paid by a small number of cards, leading to possible mix-ups as there will be only a few credit card statements for all these different projects and accounts. This makes it very difficult to track spending and allocate budgets as well. Moreover, with one card and multiple clients and platforms, the card will be maxed out easily, which will pause your marketing activities.

On the other hand, having a virtual card for each client or each campaign will help you keep track of all your spending and budgets, easily controlling what is charged to each client with a separate card statement. With each client and campaign having its own card, you will avoid the risk of reaching a limit like with a traditional card. Each client will have their own predetermined budget without the danger of one client or campaign draining the funds for the other.

Avoiding exchange fees

Another potential problem is that traditional cards will be tied up to the currency of the country where they are issued, leading to potentially high exchange fees harming the agency's profit. Our cards can be issued in USD or EUR, thus cutting any exchange fee costs.

Case Study

Let's examine a real-life case study to fully comprehend and appreciate the difference between using traditional and virtual cards for media buying.

Say that your marketing agency lands a new client who has a skincare business. They wish to run a three-month campaign for their new product with ads on TikTok, Instagram, and Reddit.

The client decides on a medium budget of $1,000 per month for all three platforms. They also provide this budget upfront and transfer $ 3,000 into your bank account, and you’re now ready to start the campaign as agreed.

Everything seems fine initially, and all the platforms accept your card, and the campaign is started. Your other campaigns with other clients also work fine. However, imagine that after a week, something goes wrong. Because of some miscalculations, the card is suddenly maxed out. Everything stops. The client is understandably very upset and is asking for his money back. Only a smart portion of their budget has been used this first week, and they demand that you return the rest so they can hire another agency.

The problem now arises in determining how much money you should send them back. All the transactions to TikTok, Instagram, and Reddit are buried in the credit card statements, where you have hundreds of other transactions for other clients. It is also difficult to find out how exactly the relevant transactions appear on your card statement. You also paid fees using the card and currency exchange fees, which are all in your statement put together, and you don’t know which is which.

You contact your bank for a new card, and they will inform you that it will take about a week to get you a new card.

It all turns into a huge mess. Other clients also complain, as their ads have been stopped as well. Some are asking for their money back, so the problems multiply.

Now, imagine a scenario where you are using virtual cards for media buying. The new client transfers you the agreed-upon budget, and you create a virtual card in a matter of minutes. The funds are loaded onto that card, and you start your ad campaign. The campaign runs for as long as there are funds on that particular virtual card.

Moreover, you can even divide the budget into three different sub-budgets for each platform, with a card for each campaign. In that case, even if the budget maxes out, let us say, for TikTok after two months, the ads are still running on the other two platforms.

Another issue that might happen is that the client is not happy with how the campaign is going and is asking for the remaining funds to be reimbursed. Or that only Reddit ads are stopped. In any of these cases, you don’t have to try to figure out the relevant charges in the credit card statement. You can see the amount left on the card, and you know that all the transactions on the card statement are for that particular client.

Also, if something goes wrong and your virtual card is banned for whatever reason. First, this will not affect your other clients, not even other campaigns for the same client, and second, you’ll be able to get a new card in a matter of minutes.

Hopefully, this shows you why virtual cards are a superior option to traditional cards when it comes to media buying. Some of the problems you have with traditional cards are almost impossible if you use more than one virtual card, and even if something does arise, everything is much faster and easier to fix.

BIN (Bank Identification Number)

BIN (Bank Identification Number) is important when choosing ad campaign cards. BIN consists of the first four or six digits of the full card number, and with this, the merchant or whoever is providing the service can authenticate the card. BIN serves as a way to determine if the payment card is trustworthy because not all the cards are the same. Often, virtual cards are used once-off for activities that might not be 100% legal and are used for fraudulent activities. This is why some cards have “poor” BIN, meaning they are untrustworthy, and using them can lead to payment rejections and bans on your advertising accounts.

For this reason, you should always be careful about which card service you choose and verify the BIN before using the card. This way, you’ll be safe from any unplanned issues with funding your marketing campaign.

Common Reasons for Automatic Ad Account Blocking

Sometimes, your ad account can be blocked automatically even if you haven’t done anything “wrong.” Therefore, you should be careful and try to avoid following activities that can lead to automatic bans, which can disrupt your business and have an impact on your clients. With your account banned, most likely, your card will get blocked as well, and you won’t be able to use it on the platform even with a different account.

1. Suspicious Activity: This can include logging into your account from different and unfamiliar locations and using VPNs. Some world regions are sometimes flagged as more suspicious than others. Also, if your budget or number of ads drastically rises, this can be flagged as suspicious activity. You should avoid frequently switching between different accounts, especially in the same browser, as this is suspicious. Having more than one profile is already a reason for being banned on some platforms.
2. Policy Violations: Advertising platforms have their policies about what can and cannot be promoted. Before running an ad campaign, you should know whether the product or service you intend to promote violates any policies. For instance, often, products like alcohol, tobacco, or gambling activities are prohibited. Misleading claims about the product can be another issue, as well as inappropriate targeting of customers (based on race or health, for instance). You should be careful about content quality, especially copyright issues, which can lead to a ban. Avoid “shock” content as well.
3. Landing Page Issues: Ads leading to misleading landing pages, or those with instructive scripts, redirection, or outdated offers, can be another reason for your account to be automatically blocked and your card to be rejected in the future.
4. Previously Rejected Ads: Submitting ads that have been previously rejected can be a reason for getting banned. You need to be certain that the ad has been changed substantially enough so that it is not automatically recognized as the same previously rejected one.
5. User Complaints: If users continually flag your ad for whatever reason, this can be troublesome and lead to automatic suspension. The problem can be the fact that even if their complaints are not reasonable, marketing platforms can at least pause your campaign until they check.
6. New Accounts: Sometimes, a new account that has only been opened recently or inactive for a longer period can be an issue, especially if the ad campaign is large and has a big budget. The best advice would be to start relatively small and upgrade your business, building a legitimate profile.

All these issues, especially regarding your card usage, can be prevented by avoiding previously described activities and proactively informing the platform about possible changes.

1. Dedicated Card: First, try using a dedicated card for that media platform would be good. Avoid changing the destination from which you use the card, or inform your bank and platform in advance.
2. Maintain Consistent Spending: Sudden changes in your budget pattern can trigger a block of your card by the issuing institution or be flagged by the platform as suspicious.
3. Ensure Sufficient Funds: Your card can be blocked if your transaction is declined due to insufficient funds. Always ensure that you have sufficient funds in your account and keep track of all the transactions and activities.
4. Reliable Clients: Avoid having clients who can be seen as fraudulent or doing activities that can be determined as not fully legitimate. Be aware of the media platform policies you intend to use and check if your client's products or services align with their guidelines.

Advertising platforms we support

Plasbit cards for media buying can be used on all big advertising platforms.

1. TikTok

TikTok is very popular among younger generations, like Gen Z and millennials. It has a unique format with short content that is trend-driven. The types of ads on the platform include:

• In-feed Ads: They are video ads that appear as users scroll the feed, raise awareness among users, and blend seamlessly with other videos.
• Branded Hashtags: Users can create their own content and participate in the campaign using hashtags connected with a particular brand.
• Custom Effects for Brand Campaigns: TikTok has introduced special effects, like custom Artificial Reality filters, which users can use to interact with the brand. These dynamic and custom experiences drive the brand's visibility and engagement.

2. X (formerly Twitter)

X is meant to strike conversations among users on trending events and news. The users are also mainly younger than 35 years, males are more dominant (2 to 1), and it is often used by people with influence, where 10% of users create 92% of all posts. The main ad types on X include:

• Promoted Tweets: These appear like regular tweets and appear in users’ timelines but also reach users who do not already follow you. This is ideal for boosting awareness and driving traffic
• Promoted Accounts: As the name suggests, this feature encourages users to follow certain accounts. This is very useful for brands to grow their audience quickly and expand their reach.
• Promoted Trends: This puts your hashtag in the trending section, again drawing attention and, with it, visibility, driving viral engagement. Especially useful for large-scale campaigns.
• Follower Ads: These ads are designed to promote an account to a target audience, suggesting who to follow. This can increase your follower base very quickly.

3. Instagram

Instagram strongly focuses on visual content. The audience is younger, with 78% of people aged 18 to 29 using it. The features of the platform draw a more style-conscious audience. The types of ads on the platform include:

• Stories & Reels Ads: These are short, engaging ads, usually videos, shown between audience-generated content.
• Shoppable Ads: These ads directly link to e-commerce businesses that shop on Instagram. Clicking on the link, users can visit the “shop”, see product details, and even make instant purchases within the platform.
• Carousel Ads: These types of ads are very popular on Instagram, allowing businesses to show multiple images or videos as a single ad. Users can swipe between images and videos, allowing a more immersive experience. These ads can present a range of products and are useful for presenting a “story.”

4. Facebook

Facebook has the biggest user base and includes people from more diverse age groups, geographical regions, and interests than other platforms. Facebook is also one of the most visited platforms on the whole internet. The main ad types on Facebook include:

• Feed Ads: They look like any other feeds from your friends and are added to the news feed page, and take the user to like or go to the business's Facebook page.
• Video Ads: Videos that help with storytelling and brand awareness can also be added to the feed.
• Messenger Ads: Facebook also allows for private chat prompts for more direct user interaction.

5. Google Ads

Google ads help capture high-intent users who have actively searched for a specific product or service. Google is the dominant search engine, with a huge number of visits, and almost half of all websites on the internet use Google Ads for their business. Ad types include:

• Search ads: These ads are presented on Google as top results when the user searches for something. They are mainly text ads.
• Display ads: These are visual banners as ads that appear when users visit websites in Google’s partner network. They can be shown in articles, web pages, and videos.
• Video ads: Video ads are displayed to audiences on YouTube, Google TV, and Google video partners.

6. Snapchat

Snapchat is a multimedia instant messaging service. It focuses on real-time visual communication and is mostly used by the younger generation. Some of the ads on Snapchat are:

• Snap Ads: These are full-screen vertical short video ads, 3 to 10 seconds, that pop up between users' snaps.
• Filters & Lenses: Overlays and augmented reality effects and filters that can be applied to photos and videos as ads.
• Story Ads: Story Ads also appear between content or in the discovery section of Snapchat.

7. Reddit

Reddit is a community-driven platform that has different forums and sub-forums based on the topic. People using Reddit value authenticity and relevance. Ad types include:

• Promoted Posts: Ads are like regular posts in subreddit feeds but are boosted so more people can see them.
• Display Ads: Ads that are more traditional and banner-styled.
• Video Ads: Videos integrated with the content in users’ feeds.

8. LinkedIn

LinkedIn is the top platform for B2B marketing; it is an employment-focused social media platform. It is focused on professionals, business, and career development. Ad types include:

• Sponsored Post: Boosting the visibility of content.
• InMail Ads: These personalized messages can be sent to users’ inboxes.
• Display Ads: More traditional banners that are shown on the platform’s webpage.

Conclusion

In this short guide, we show you how easily you can set up any advertising campaign using Plasbit cards for media buying in the most secure, cheap, and easy way. Establishing a great payment method will greatly help your affiliate marketing, giving you more time to focus on further developing your business.